Start with the free trust and cash value walkthrough below. It gives you the basic steps in one place.
Read it here with no email or checkout. If you want printable worksheets and a deeper plan afterward, the full guides are available when you are ready.
This is the basic framework I wanted you to have. Save the page, take a screenshot, or work through it now.
NO EMAIL · NO CHECKOUT · START HERE
PART 1
Set up the family trust.
A signed document is the beginning. The goal is to make the plan usable when your family needs it.
Name the people.Choose who manages the trust now, who steps in later, and who should receive the property.
List what you own.Start with the home, bank accounts, business interests, insurance, and retirement accounts.
Build the documents.Have the trust and supporting estate documents prepared for your family and your state.
Connect the assets.Review deeds, account titles, and beneficiary choices. Different assets may need different treatment.
Keep it usable.Tell the right person where the documents are and review the plan after major life changes.
ABOUT THE EIN
A separate EIN is not automatically required for every revocable living trust during the grantor's lifetime. Ask your tax or legal professional which tax ID applies before submitting an IRS application.
PART 2
Build useful cash value.
The policy still needs to provide life insurance. The design also affects how quickly value builds and how it may be used.
Start with protection and budget.Choose a payment you can support for the long term and the coverage your family needs.
Ask to see the design.Have the agent explain how the policy balances death benefit, cost, and early cash value.
Read both sets of numbers.Compare the guaranteed values with the projected values. Know which numbers can change.
Understand the loan.The insurer lends against the policy's cash value. Interest is charged, and an unpaid loan can reduce benefits or put the policy at risk.
Give the money a job.Decide what you would borrow for, how you would track the loan, and when you would review the policy.
HOW THE “VELOCITY” IDEA WORKS
With some policies, the value backing the loan may continue receiving interest or dividends under the contract while loan interest builds separately. Both sides must be reviewed together.
BEFORE YOU LEAVE THIS PAGE
Write down these six answers.
You do not need perfect answers. A name, a number, or a question mark is enough to begin.
1. Who should step in if I cannot manage the plan?
2. Where are the trust and estate documents kept?
3. What are the three largest assets in the family?
4. Are those assets titled or assigned the way the plan expects?
5. What purchase or opportunity would I want policy cash value for?
6. What policy payment could I comfortably maintain?
YOU NOW HAVE THE STARTING POINT.
The full playbooks add printable checklists, account maps, policy questions, and step-by-step worksheets.
Learn what builds inside a policy, when you may be able to use it, what borrowing costs, and what can change over time.
THE KEY IDEA
When you borrow, the insurance company sends you money and uses your policy value as backup. With some policies, that value may keep growing while the loan is open. You still pay loan interest. The guide helps you see both sides.
Use them together: see how the trust, policy, and retirement accounts affect one another.
WHEN YOU WANT A HAND
BRING US THE PAGE THAT STOPPED YOU.
Mark helps families with life insurance, including cash value plans built for long-term use. He and his team can also help families put revocable living trusts and estate plans in place.
Work through the guide at your own pace. If you want help afterward, bring the page you could not finish. Mark and his team work with families in all 50 states.
HOW IT WORKS
1. Pick your topic. 2. Fill in what you know. 3. Mark the part that needs help. 4. Reach out when you are ready.
QUICK ANSWERS
BEFORE YOU BUY.
Are these physical books?
No. Each playbook is a downloadable PDF. You get access right after checkout.
Which one should I start with?
Choose Protect if your trust feels unfinished. Choose Access if you want to understand cash value and policy loans. Choose Reposition if you have money in an old employer plan. Get the collection if two or more apply.
Will this tell me exactly what to buy or move?
No. It helps you organize what you have, see your choices, and know which questions to ask before making a decision.
Can Mark and his team help me afterward?
Yes. Mark helps families with life insurance and cash value plans. He and his team can also help set up revocable living trusts and estate plans. They work with families in all 50 states.
When should I schedule a conversation?
Once you have gone through the worksheet and know where you feel stuck. That way, the conversation can focus on the help you actually want.
A SMALL UPDATE CAN GO A LONG WAY
MAKE LIFE EASIER FOR YOUR FUTURE SELF.
Connect the right assets to the trust. Understand the real cost of a policy loan. Give every old account a purpose. You can work on one area now and come back to the others later.
Begin with the page you would be most relieved to finish.
